Why And How Do We Cheat?
Niranjan Rajadhyaksha -
Monday, April 06, 2009 3:18 PM
1. Should nurses treating a burn patient rip out bandages assuming he prefers intense pain over a short period time? Or should they take off the bandages slowly assuming that the patient prefers low-intensity pain over a long period of time?
2. Is a person less likely to cheat when he is reminded of an honour code or a religious text?
3. Is there any link between stealing pencils from office and selling complicated mortgage-backed securities?
The answers are to be found in a brilliant TED Talk given by behavioural economist Daniel Ariely. He blogs here.
I will not spoil the fun and reveal the answers here. Enron and the current stock market mess have starring roles.
Enjoy!
(PS: This is a lovely review of Dan Ariely's book written by my colleague Manas Chakravarty in May 2008. Thanks to the Mint fan who asked me, in the comments section, to provide this link.)