God and the slow-down - A Daily Download

God and the slow-down

Sukumar Ranganathan - Friday, November 14, 2008 1:51 PM

 Under News

So, do Indians start believing more during a slowdown?
The logical answer would be yes.

Then, would they start propitiating the Gods more at such times?
One would think not. After all, companies shutting stores and product lines or laying off people are unlikely to spend money when neither the return on investment nor the payback are certain.

Yet, this blogger's encounter with such giving doesn't back this line of thinking.

This blogger is a believer (he won't say what in) and  is in Tirupati at this point in time fulfilling a long pending family committment. The wife's family knows someone who is someone at the temple so on Thursday this blogger was given a nice tour of the temple with special emphasis on jewellery. Turns out Pratap C Reddy of Apollo has crafted an entire bejewelled hand for the idol at the cost of a few crore. The exact amount isn't known although a senior temple functionary claims it is around Rs 4 Crore. There can be no doubt that Reddy had the hand crafted (he was here posing for photo and video ops Thursday).
This senior temple functionary also claimed that a pair of gold gates at the temple (they're very nice) were donated in September by  UB's  Vijay Mallya, something that couldn't be independently ascertained by this blogger.


And that the entire roof was being refurbished in gold by a Pune based businessman (he didn't know the name or didn't share it).

Clearly, this God knows no slowdown.

It would be interting to pull out data on the temple's earnings and correlate it with economic growth.

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From Raju Narisetti

November 15, 2008 3:50 PM

Is it greed (especially as business gets tough) or guilt that drives this behavior is an interesting question to ponder.

From Niranjan Rajadhyaksha

November 15, 2008 5:10 PM

Perhaps we should also be checking the TRPs of religious channels such as Aastha. Has their viewership climbed?

From Sukumar Ranganathan

November 16, 2008 5:50 AM

It's probably greed. Anecdotal evidence shows that in Tamil Nadu, where both the leading political parties are "rationalist", donations and contributions to temples show a sharp spike in the months before an election.

From keshav

November 21, 2008 12:30 AM
Perhaps we should also be checking the TRPs of religious channels such as Aastha. Has their viewership climbed?

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