The recession must be over because....

Sukumar Ranganathan — Wed, 03 Jun 2009 06:12:00 GMT

... people are eating more chicken. Or chicken nuggets, to be exact.

So claims an email from McDonald's India's external communication agency that found its way into my inbox this morning. The purpose of the mail was to pitch for a story on what the sender of the email termed a "great product."

The product in question is Chicken McNuggets which was launched by McDonald's in India recently. The mail says: "Within a week, the Nuggets sales have overshot the projections...so much so that most of the stores ran out of stock... and the system was overwhelmed...we were forced to airlift the Nuggets supplies from Mumbai to meet the demand...yet could not keep up..."

The mail says more, but in the same vein. And it ends by saying: "This just proves it that (the) recession (what recession in India?) will soon be history and off course people love their chicken (you mean on course people don't?)

I know of the Big Mac Index, which the Economist uses to indicate the relative strength of currencies but didn't know the economic menu options at the golden arches extended to Nuggets too.

For the record: the email I received did carry the usual disclaimer companies append to their emails, almost without thinking. This one said: The Information in this e-mail and any files transmitted with it is confidential, copyright protected and may be legally privileged.I am not sure any of that applies to a mail asking a journalist to "explore a story (on) the success of this great product."

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A Daily Download : Chicken Nuggets

The recession must be over because....