Maharashtra, Delhi, AP top e-commerce activity (and other curious facts): eBay India report
Namitha Jagadeesh -
Tuesday, November 25, 2008 7:32 PM
Online auction platform eBay, Inc is a popular platform for digging out consumer e-commerce trends that range from interesting to just plain weird. So eBay's India transaction census guide released today makes for an interesting read, especially since it provides comprehensive state-wise segmentation of top items bought and sold in the country in 2007, including places such as Sikkim, Pondicherry and Daman and Diu (eBay has released 2007 data a little late in the day, considering we're nearing end-08). According to a 2006 JuxtConsult report, eBay India has a 38% market share in online shopping, and a majority of its sellers are either small and medium businesses or solo entrepreneurs.
Some interesting trends:
- eBay India counts 2,427 "wired" locations in India, i.e where a person has either bought or sold an item on its site last year.
- USB drives topped the list of items Indians bought in 2007, and stamps topped the list of what they sold.
- Mumbai and Maharashtra ranked the top city and state respectively for transactions.
And some curious ones:
- Meghalaya sold the maximum number of drums on eBay India.
- Zippo lighters were the most bought items in Jharkhand.
- In Tripura, people bought cat's eye (a semi-precious stone said to bring luck) more than any other item.
- Uttarakhand sold the most camping equipment and bought the highest number of binoculars in the country.
- Apple iPods topped the list of items sold by eBay users in Assam.
- The top ten items sold by eBay users in Chattisgarh were mostly high-end gadgets, from Blackberry, N-series and O2 handsets to Apple iPods.
- Kolkata bought the highest number of personal massagers in the country.
- Chandigarh bought the most number of neckties; Orissa, women's handkerchiefs.
Download the full report here.