December 2008 - Posts - Luxury Cult

December 2008 - Posts

The Cult of the 6-pack Bod

Posted by Radha Chadha at 
Last night I saw Ghajini at a packed PVR and that's when it hit me: Ghajini is the best thing yet to have happened to the luxury market in India. It is one of those silent tipping points that we will look back at in a few years and say, that’s what changed the game for the men’s market here. Let me explain why. You need to hang hot clothes on hot...

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Artists or Luxury Brands?

Posted by Radha Chadha at 
He almost fell off his chair and spilt his soup. It was an intimate dinner hosted by an auction house in Hong Kong, and I found myself seated next to one of their Asia region senior executives. We got talking…he does art, I do luxury brands, and I casually suggested that an artist is a brand, or rather a luxury brand as their works tend to cost an arm...

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Cash is King

Posted by Radha Chadha at 
“Are you having a party?” I asked the Louis Vuitton salesman at Delhi’s new Emporio Mall. There were a dozen people standing alongside the cash counter near the entrance, happily chatting, each holding the brand’s signature brown shopping bag. Deeper into the store, there was a similar buzz of people, and I thought I had walked into a store party. ...

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The Cult of the Luxury Wedding

Posted by Radha Chadha at 
We have been wedding-ed out. It is my first winter back in Delhi (after a decade plus in Hong Kong) and my husband and I are reeling under the full force of the Delhi wedding season. We have done the wedding with the Jodha Akbar theme, where a football-field-sized area was re-cast in Mughal splendor, and the bride and groom and their respective families...

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