January 2009 - Posts - Luxury Cult

January 2009 - Posts

Economic Downturn to Fashion Upturn: “Shop your closet”

Posted by Radha Chadha at 
I have a confession to make: I am a wardrobe squirrel. Over the years I have squirreled away jeans that are six sizes too small (sold to me by a Greek woman in Sydney, who convinced me that wearing over-tight jeans was the sure shot way to eternal slimness). I have squirreled away a trunk full of south Indian silk saris whose matching blouses don’t...

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The Slumdog Millionaire Route to Luxury

Posted by Radha Chadha at 
I cringed in my chair. I had come to watch a movie which marked a moment of glory for India – it had swept the Golden Globes the night before – and here was an unadulterated tour of India’s shame. It didn’t help either to be sitting in a theatre in Aspen, Colorado – where real dollar millionaires are a dime a dozen – with a small intimate audience of...

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The Luxury of a Home Away From Home

Posted by Radha Chadha at 
It is a fairytale view from my window. I look up to Aspen mountain, massive and majestic, covered copiously in fresh snow from the storm last night. Conical fir trees dot the slopes, their outstretched arms piled up with powder. I can make out the ski slopes curving between the trees, waiting for the onslaught of skiers later in the morning. Closer...

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Can Michelle Obama save the fashion industry?

Posted by Radha Chadha at 
Photo courtesy New York Times Thursday’s New York Times article U.S. Fashion’s One-Woman Bailout? discusses how Mrs. Obama’s stylish-but-grounded dressing (she is as likely to buy from J. Crew and the Gap as she is from Narcisco Rodriguez and Thakoon Panichgul) has the potential to resurrect the faltering fashion industry in the USA. (Luxury sales in...

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And Now… Limited Edition Restaurants

Posted by Radha Chadha at 
If you are a luxury brand marketer, you know the power of those two words: Limited Edition. Say it to a fashionista, and she will whip out her credit card. The simple logic of “Tighten supply, Expand desire” rarely fails to work. I have seen it applied dexterously by almost every major luxury brand – 200 pieces of a special handbag made to coincide...

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