Pink Chaddi Campaign – Luxe it Up
Radha Chadha -
Friday, February 13, 2009 7:01 PM

This blog is dedicated to women doing some frantic last-minute Valentine panty shopping for Mr. Muthalik.
(In case you are wondering why, here's the background: The Consortium of Pub-going, Loose and Forward Women – a group formed on Facebook with 34,000 plus members and counting – has launched the Pink Chaddi Campaign, urging women to send Pramod Muthalik, the Sri Ram Sene’s chief, pink panties on Valentine’s day. Mr. Muthalik, as you know, has strong views on not only women drinking at pubs, but he is threatening to forcibly marry off couples romancing on Valentine’s Day.)
Now I don’t know what Mr. Muthalik’s views on luxury brands are, but among the thousands of panties that he is likely to receive, I thought some luxury lingerie would add another dimension to the argument.
So here are some luxury websites that you might want to browse while ordering your Valentine gift.
1. Net-a-Porter (a pioneer in online luxury retailing) offers a Exquisite Lingerie collection featuring brands such as La Perla and Stella McCartney.
2. Saks Fifth Avenue always has plenty of designer chaddis online – go to its Intimate Apparel section and check out Dolce & Gabbana or Juicy Couture (perfect for Valentine – you get a set of three bikinis with heart prints in a heart-shaped box).
3. Victoria’s Secret has a helpful “Panty Bar” where you can choose from very wide selection.
4. Agent Provocateur lives up to its name.
Happy shopping, girls, and if the price tags of these sweet-nothings seem astronomical, here’s a suggestion: Just send him a printout of your favorite pink panty. It’s guaranteed to do the job just as well as the real thing.