Freida Pinto – Global Designs for Globalization’s Child - Luxury Cult

Freida Pinto – Global Designs for Globalization’s Child

Radha Chadha - Tuesday, February 24, 2009 12:03 AM

For one brief moment before she stepped on to the red carpet, a little nagging voice at the back of my head asked, would Freida Pinto do a sari for the Oscars? Or would she use her newfound clout to have Valentino or Ellie Saab or her favorite Oscar de la Renta interpret the sari for her Oscar moment?  Or would she use the occasion to showcase an Indian fashion designer, whether in an Indian dress or a Western one?

 Freida, of course, chose John Galliano’s royal blue one-shoulder beaded confection – paired with her 1000-carat smile – and I think she looked absolutely lovely.  Would she have looked less lovely in an Indian outfit?  With that exquisite face and that dazzler of a smile, she would look gorgeous even in slumrags.

 

Freida freida blue dress

 But that’s hardly the point.  You are what you wear, and Freida is carefully packaging herself for a global audience.  Given the choice between being a Bollywood sweetie (which an Indian outfit/Indian designer would have achieved) or striding the global stage in a Galliano gown, she has wisely plumped for the latter.  Freida and her dress are being discussed in the same breath as Kate Winslet’s elegant grey YSL dress, Anne Hathaway’s shimmering Armani Prive gown, Sarah Jessica Parker’s white Dior scoop-em-up number, Marisa Tomei’s elaborate Versace creation.  In marketing speak, Freida has “positioned” herself alongside Oscar-worthy actresses and Hollywood fashionistas in one fell swoop.
 

She is now rubbing her fine-boned shoulders with Hollywood’s best dressed.  Only ten lucky ladies make Time.com’s “The Best Oscar Dresses” and Freida is right there with “kudos for going fashion forward with the lace sleeve and electric color of this dress”.  (On the flip side, the dress has been criticized by some - the Guardian for example called it boring - but at least she is in good company, the Guardian had similar views about Angelina Jolie's black strapless Ellie Saab. Better to be discussed than ignored.)
 
Notwithstanding that, her sartorial choices have been applauded by the international fashion police in a big way.  Even before the Oscar night, Freida’s glamour gear for the pre-Oscar parties had her picked by Vogue.com's Ten Best Dressed three weeks in a row.  She topped the week of 02.02.09 with her the Donna Karan salmon pink gown that she wore to the Producer’s Guild Awards.  She made number three the following week with her silver grey Zac Posen dress which she wore to the Director’s Guild of America Awards.  And this week she is at number two with her Chanel black dress that she wore to the Elle Style Awards.

Real life seems to be imitating reel life.  Slumdog Millionnaire has hit the Oscar jackpot and captured the global imagination, and with it our Mumbai girl - and her designer frocks - have catapulted her on the world stage.  I wonder what else "is written"?  Will she be clutching a real Oscar in the future?

 

PS: This is big in the fashion world: Freida's blue gown just got her into fashion bible Vogue's Ten Best Dressed: Special Edition for the Academy Awards. The others in that list: Nicole Kidman, Anne Hathaway, Jessica Beil, Tina Fey, Marion Cotillard, Natalie Portman, Rachel Weisz, Penelope Cruz, and Angelina Jolie. Check it out.

And her make up is highlighted in Vogue's Beauty Roundup for the Oscars
Photo courtesy: Vogue.com

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From Anja

February 25, 2009 8:35 AM
Oh my goodness. What a prejudiced article. In a day and age where the president of the grand old US of A symbolises change and progress this blog takes us 10 steps back. A nagging thought she might wear a sari? Wisely decided not to? NICE.

From JIMMY TORIOLA

February 25, 2009 11:22 AM
She is looking absolutely beautiful, if I am single I will have ask her out.

From samil malhotra

February 26, 2009 1:27 PM
Dear Radha, How does one differentiate between luxury and perhaps mass affluence. As in India we see more of mass affluence. Warm regards, Samil Malhotra www.samilm.blogspsot.com

From Prabal

February 26, 2009 2:20 PM
I understand Freida's enthusiasm and respect the fact that she made it in Hollywood. She couldn't have made it here because Bollywood is dominated by Punjabis and ugly looking crows like Kareena and Priyanka rule the roost. Gorgeous Bipasha is the only exception. Coming to Freida, she is not at all looking glamorous, just any very plain Jane wearing a good dress. She has no glamour or beauty or even a good figure at all hopefully her talent should overpower he massive handicaps! In fact, she is quite ugly with a big face resting on a wierd small thick neck!

From Radha Chadha

February 27, 2009 1:47 AM

Prabal, as they say, beauty lies in the eye of the beholder - the Western world, especially the US, finds Freida lovely. I have spent some time in the US the last couple of months and her looks strike a chord with people here - at the theatre where I saw the movie, I overheard two young men going totally gaga over her beauty.  To quote her make-up artist, Jeffrey Paul, he kept her make-up soft, as she "doesn't need much in the way of color enhancement to look beautiful". (By Indian standards, her Oscar make-up would be construed as way too plain.) The point is she is shaping her brand to appeal to the global market.

From sancha

February 27, 2009 11:02 PM
Well ... I've got to be honest: personally, I did not care for Freida's look at the Oscars. But, I've got to agree with you Radha ... she's either a genius, or has got a whiz for a marketing consultant ... her outfit decision was a positioning masterpiece. To be talked about, written about, and swooned over, alongwith Nicole Kidman, Anne Hathaway, Natalie Portman, Penelope Cruz (aah!), Jessica Beil ... !! Ay guesses how our seasoned Bollywood glamgals must be feeling? Thoroughly enjoyed your article ... very insightful, great fun!

From anon

March 1, 2009 2:46 AM
The truth is that the actresses of Bollywood are jealous of Frieda Pinto. The problem with Bollywood in general is that they have been obsesses with the idea of being recognized by the West. The reality is that the West generally speaking is not going to be interested in Hindi movies anymore than they will be interested in Korean movies (Korean make pretty good movie themselves but obviously they are mostly of interest to Koreans only. However, Bollywood never thought that a movie like Slumdog Millionaire would not only get some recognition in the West but would actually win Best Picture at the Oscars with a cast of no-names. Anil Kapoor does not count because he was not the star of the movie nor did his acting have anything to do with why Slumdog won 8 Oscars. But, give credit to Kapoor for not being dumb enough to turn the role.

From anon

March 1, 2009 2:53 AM
Spelling correction: "obsesses" was meant to be "obsessed" and I meant to say Kapoor was not dumb enough to turn "down" the role. Frieda Pinto has been asked about Hindi films and she told the truth about Bollywood that you pretty much need a Godfather to get a break. This is another thing that irks Bollywood. It was not them or their children who were asked to play the roles that Dev Patel, Frieda Pinto and the kids from the slum played. Imagine..Pinto and Patel were the stars of a movie that won Best Picture..not Bollywood stars. Well, it was a British movie about India in the same way Gandhi was. I am amazed though how the Indian media played this up as historic. Gandhi won 8 Oscars including Best Picture and Ben Kingsley won Best Actor (Kingsley is half Indian). Bhanu Athaiya won the Oscar for Best Costume design. She was the first Oscar winner from India.

From Zulee

March 1, 2009 9:22 AM
Sometimes People don't realize what "beauty' really means. You don't have to have a 100% curvy figure. It's not about that. Talent is very important, and because of talent you become beautiful. I think that people are critizing too much and are jealous of Freida's accomplishment. People need to stop discriminating skin color as well. Have you guys even looked in the mirror and thought about yourself? There are millions of people who can also say the same to you.

From Zulee

March 1, 2009 9:34 AM
An eye for an eye makes the whole world blind- Gandhi. Keep this in mind you guys.

From dman1

March 2, 2009 2:55 AM
as far as am concerned freida is beautiful.u can't be 100% beautiful.Also freida has got providence smiling at her and am happy for her.people should stop hating and be happy for her and all the other actors that got a break through this movie.The movie is a great one and i watched it several times.God has a way of blessing people and i think this is one of them.I mean this is a low budget movie that almost not got shown in theaters and could have gone straight 2 DVDs.So people should be happy for all of them.

From VikasK

March 3, 2009 5:23 PM
To all those who find Frieda talented I have a question. In which scene in the movie did Frieda display her acting ability? After watching the movie twice I could not spot one scene where Frieda has displayed her acting abilities. The only thing you get to see is her smile - most of the time. As a result it is too early to brand her either brimming with or completely lacking talent. She is also not the kind of beauty who will rule the world of advertising and ramps for years to come. She has put her limited attributes to very good use and is having the time of her life. The true test of talent and staying power will come when SlumD is not the talk of the town and the Hollywood hotties fail to recognize her. For the time being let the girl enjoy. As an aside her dress for Oscars was the worst of all her previous choices. She looked much older in it.

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