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Tuesday, December 09, 2008 9:40 AM

When journalists make a business case for why their rival newspaper is also a must-read

It is not unusual in New Delhi to get marketing pitches for why The Times of India or Hindustan Times are the essential morning reads. I don't know what the overlap of readership is between both papers but each one does try to say they are the must...
Posted by Raju Narisetti | 6 comment(s)
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Wednesday, November 26, 2008 11:58 AM

Truth, lies and humor in political advertising

((Postscript on 27 November morning: That pre-poll surveys can be fickle and advertising messages go by the wayside with the mood of voters likely to shift instantly was sharply reinforced with the Mumbai terrorist attacks targeting the Taj Mahal and...
Posted by Raju Narisetti | 3 comment(s)
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