The out of body experience of reading airline inflight magazines

re: The out of body experience of reading airline inflight magazines

Harsh Shrivastava — Thu, 30 Oct 2008 13:09:46 GMT

Raju, I read Jet's inflight magazine the first time in the month that I'm flying in Jet, but I read it for the advertisements. I don't normally read any Indian magazine, so the ads in the Jet magazine are a good visual treat. Typically, in the entire issue, there's always one interesting article to read; sometimes more. Once, I liked the theme of ten places to visit that were related to the freedom struggle (and I was pleased that I'd been to eight of them). Also, since I've not traveled abroad much, I quite like their writeups about news places to see. That's why I read every issue. But, the magazine could be better about India. Do you think it's worth asking for their new print magazine? Harsh

re: The out of body experience of reading airline inflight magazines

Sara — Fri, 17 Oct 2008 07:34:40 GMT

When was the last time you picked up a magazine and spent timein going through it? In-flight magazine values the times of the guests on-board and provides relevant information and something which YOU DO NOT FIND IN ANY OTHER MEDIUM. When did you spend atleast 20 mins. reading a magazine which spoke about the travel plans & destinations you intend to travel??? The magazine you find on stands is just a garbage which has nothing but advertisements. Probably it might be entertaining but we dont spend a gr8 deal on reading them, unless n until u got nothing to do in this fast paced world. What I try to re-inforce is that in-flight magazines is not in any ways a medium to generate revenue for big players in the airline industry ..... is it going to help them pay the huge debts they have incurred in burning their fuels by carrying us to the places where we wanted to go????????????????????????? To be more precise, in UK people have in-fact understood the in-flight magazine to be a strong medium to reach their target clients and it has been one of the successful mediums in making money ------------- for the people who advertise ----- NOT FOR PEOPLE WHO PUBLISH/AIRLINES!!!!!!!!!!!!!! The need is TO PROVIDE THE GUESTS ON BOARD - BEST READING EXPERIENCE, when they are on board. JUST FYI ..... by carrying in-flight magazine on-board the airlines burns more fuel than what it actually does. The airlines are trying to be more innovative and providing the best travel experience to its guests. They just dont do the duty of carrying you from one destination to the other, rather they make sure you reach the right place after reaching the destination. THAT'S THE REASON WHY IN-FLIGHT MAGAZINES ARE NOT BEING SOLD ON BOARD ......... IF THEY HAD BEEN SMARTER THEY WOULD HAVE SOLD IT ON BOARD AND YOU MIGHT HAVE HAD BOUGHT IT AND LIKED IT MUCH MORE!!!!!!!!!!!!!!! I hope this removes the wrong idea about in-flight magazines!

re: The out of body experience of reading airline inflight magazines

Vikhram — Fri, 17 Oct 2008 07:20:58 GMT

Hi Raju, I appreciate your research. 17 Paragraphs, 19 lines, and 1296 words. You have written a lot your opinion on inflight medium. If you can write these much and waste a lot of time doing that.. Just imagine how many people are reading it.

re: The out of body experience of reading airline inflight magazines

Pooja Singh — Fri, 17 Oct 2008 07:06:48 GMT

What i fail to understnd is why are we being so critical of in flight medium ? Day in and day out idiot box churns out garbage which they call soaps .. TV channels are full of Advertisements !! In flight magazine are not just a revenue churner , they are leisure reads for discerning travellers . Yes the medium has been bastardize to an extent but its been done bcoz we like to read only well cooked gossips and celebrity related stories !!! How bad is it to read about various destinations in india / abroad... They churn out what we want... why else are there hoards of similar sounding / looking magazines on news stands ?? Because my firneds we buy them and read them ... in flight magazines have and should have grey cell matter so that it stirs the fancy of the well travelled passeners ... lets not be critical and view the world with tinted glasses we wear .. there are different tarvellers who like different things... its impossible to customize in flight magazines for each and everyone.. Lets read and absorb whats relevant for us and leave the rest for others ...PEACE !!!!

re: The out of body experience of reading airline inflight magazines

Veeresh — Sun, 12 Oct 2008 13:36:44 GMT

My mother stays at home, but she used to travel a lot, so I find the 9W magazine very useful and helpful. That's it. But then, what else should an airline magazine be, especially since we get the newspapers free at airports? Please also provide free newspapers at railway stations. The bookstall guys at Nizamuddin are out of English newspapers by around 10-11 maximum noon, so you could try to get the afternoon/evening train riders.

re: The out of body experience of reading airline inflight magazines

Ganesh — Sun, 28 Sep 2008 05:01:49 GMT

What is the need for an inflight magazine especially when carriers are losing money heavily? Ain't it better for airlines to stop with magazines ranging from Economist to Outlook?

re: The out of body experience of reading airline inflight magazines

Harish — Sat, 27 Sep 2008 04:08:24 GMT

Hi Raju: With Jet Airways being the preferred carrier for over 12 years and Kingfisher as the next choice in past 3 years, I can't remember when I picked up either of the inflight mags. That's not right, I did pick up the Kingfisher mag on the first couple of trips but never never again. I wonder why these two smart billionaires (I've used it purposely) have retained dumb mag outsourcers who churn out unreadable junk month after month. Glad you have aired it so nicely and hope at least one of them hears us.

re: The out of body experience of reading airline inflight magazines

Priya — Tue, 23 Sep 2008 11:43:53 GMT

Kingfisher has a great timepass rag, Hi Blitz, where the only destinations featured are the drawing rooms of society ladies.

re: The out of body experience of reading airline inflight magazines

Mitra Kalita — Mon, 22 Sep 2008 04:50:59 GMT

Cafe Coffee Day used to have a magazine/newsletter that I thought was pretty good - Cafe Beat. It focused on what you'd expect the CCD set to like: easy personal finance, gadgets, movies and love advice. I don't know if it's still around but I quoted it once in a story back in 2005... Haven't seen it in a while but a quick google search shows it is still around - http://www.cafecoffeeday.com/cafebeat.htm

re: The out of body experience of reading airline inflight magazines

Lubna — Sun, 21 Sep 2008 16:27:37 GMT

Hi Raju, Well, it is Jet all the way for me as well. Yet to reach the coveted Platinum/Gold with a free mag thrown in. Right now, intend to hang on to sliver with my dear life - so hate junk mail (email included). By the way you forgot the most interesting bit in Jet's inflight magazine, the astrology *** tarot card. Very entertaining. And well, one can't say this is because Jet has just launched a flight into space! My biggest grouse is that the cross words are always, always filled in - and wrongly filled in! Wish the cross word section did not exist at all. However, I must say that at times I am much impressed with some of the photographs that accompany these articles. Another useful feature is that of availability of cabs from the airport, yep this info is duly provided and very helpful. All in all, it could be better, but if I don't want to talk to my next door neighbour it helps to bury my nose in this thick magazine. PS: What did they do with their inflight entertainment, it disappeared in no time. Delhi-Bangalore is a long flight, some music does help. Best Lubna