Prof C.K.Prahalad's new big idea: Max(R=G) @ Max(Cc) = Max(N=1)
Sourav Mitra -
Tuesday, May 20, 2008 7:55 PM
The more the resources you source globally and put at the disposal of the more the number of co-creationists* you can attract, the more the number of customers you will be able to provide with the unique products or services they seek.
And that (providing unique products or services to customers with the help of global resources and co-creationists) should ideally be the strategy of businesses today to sustain growth.
So say University of Michigan professors C.K. Prahalad and M.S. Krishnan in their book, The New Age of Innovation: Driving Co-Created Value Through Global Networks (McGraw Hill Books, a unit of The McGraw Hill Companies)
[* Co-creationists are those outside the organization who help to customize products for themselves and / or the world at large]
[Click here for full story at Businessweek.com]
Caveat Disciple
Every custom tweak will carry a visible or invisible price for someone, somewhere, sometime, somehow.