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Wednesday, August 27, 2008 9:41 PM

How they boost income: 27-August-08

Coca-Cola, beverage giant, which seemed to have lost its design savvy in the absence of consistent global design standards: 1. It is trying to boost income through the marketing mileage of good design. 2. Its design leaders are tirelessly advocating good...
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Friday, August 22, 2008 10:07 PM

How they boost income: 22-August-08

Apple, converging technology company which launched its 3G iPhone this year: 1. It boosted its production plans when initial sales proved stronger than the company expected. It will build 40 million to 45 million iPhone 3Gs in the 12 months through August...
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Friday, August 22, 2008 10:01 PM

How they control cost: 22-August-08

Fresenius, the health-care company best known for its kidney dialysis products and services: It exploited the exchange rate (strong euro, weak dollar) to make a major acquisition - U.S. drugmaker APP Pharmaceuticals - for $3.7 billion. [Click here for...
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Tuesday, August 19, 2008 10:05 PM

How they boost income: 19-August-08

Hyundai and Kia, South Korean carmakers of the Hyundai Group: 1. They have spent billions to go upmarket: Hyundai's new Genesis sedan will start at $33,000. Kia's new Borrego midsize SUV will start at $31,745 2. They will not abandon its strength...
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Friday, August 15, 2008 8:00 PM

How they boost income: 15-August-08

Dell, computer maker: 1. It is trying to create a potent alliance among Apple's many rivals, from cell-phone makers and record labels to online music sites to persuade consumers to try new devices and services than Apple's iPod which is tied only...
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Friday, August 15, 2008 7:54 PM

How they control cost: 15-August-08

Lehman Brothers Holdings Inc., financial firm with exposure to the mortgage market collapse: 1. It is seeking to sell about $14 billion of its $40 billion in property related assets by the end of the year (it has a $29.4 billion commercial mortgage portfolio...
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Tuesday, August 12, 2008 9:35 PM

How they control cost: 12-August-08

Multinationals like Cisco, Motorola, General Electric, and Hewlett-Packard: They are increasing R&D initiatives in India because: a) The quality and experience of India's huge technical workforce is rising supplemented by an influx of returnees...
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Sunday, August 10, 2008 4:59 PM

How they control cost: 09-August-08

Gap, apparel chain: 1. It has reduced inventory by a third 2. It has reduced the time it takes to move clothes from concept to rack from 12 to 9 months. 3. It has reduced TV ads [Click here for full story at Businessweek.com] Lower inventory + less time...
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Tuesday, August 05, 2008 10:46 PM

How they boost income: 05-August-08

Motorola Inc., which is losing customers to the iPhone and e-mail-equipped handsets from Nokia and Samsung: 1. It will split its money-losing mobile-phone business from its profitable and faster-growing broadband business, which makes cable-television...
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Monday, August 04, 2008 9:33 PM

How they boost income: 04-August-08

Ford Motor, U.S. Carmaker: 1. It has nearly caught up with Toyota Motor in quality. 2. It hired Toyota's marketing head in the U.S. 3. It sought the most forward-thinking and creative talent and put together a team of 20 handpicked copywriters, art...
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Friday, August 01, 2008 10:15 PM

How they boost income: 01-August-08

Monsanto, the leading producer of genetically modified, or biotech, seeds: 1. It shifted focus from agricultural chemical sales businesses to biotech seeds business. It focused on corn, soybeans, and cotton seeds and exited wheat 2. It changed the strategy...
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Thursday, July 31, 2008 7:36 PM

How they control cost: 31-July-08

Tribune Co., media group comprising eight newspapers, more than 50 Web sites, 25 television stations, the Chicago Cubs baseball team and real estate and other holdings, unsettled by companies abandoning newspaper ads at an accelerating pace because of...
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Tuesday, July 29, 2008 6:33 PM

How they control cost: 29-July-08

Tata Motors, seeking to change the manner in which people in rural and semi-urban India travel has staked its reputation to make a supercheap car, the Nano with a price originally set at $2,500: 1. It will fit the car with a smaller 623cc-engine that...
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Friday, July 25, 2008 8:08 PM

How they boost income: 25-July-08

Microsoft, software giant, trying to turn around its limping online operations after failing to acquire Yahoo: 1. It will invest 5% to 10% of operating income on online operations, which might increase to 20% to 40% if it is successful - and continue...
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Friday, July 25, 2008 8:01 PM

How they control cost: 25-July-08

Lloyd's of London, the venerable specialty insurance market that brings together underwriters and brokers to insure everything, but with claims processing stuck in the 17th century that needed to be digitalized: 1. It sought out those members who...
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