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Wednesday, August 27, 2008 9:41 PM

How they boost income: 27-August-08

Coca-Cola, beverage giant, which seemed to have lost its design savvy in the absence of consistent global design standards: 1. It is trying to boost income through the marketing mileage of good design. 2. Its design leaders are tirelessly advocating good...
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Saturday, August 23, 2008 10:17 PM

How they boost income: 23-August-08

Baugur, the Icelandic retail investment group with strategic investments or controlling stakes in retailers, department stores, jewellery chains, womenswear chains, and fashion conglomerates: 1. It makes an overwhelming majority of its investments in...
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Friday, August 22, 2008 10:07 PM

How they boost income: 22-August-08

Apple, converging technology company which launched its 3G iPhone this year: 1. It boosted its production plans when initial sales proved stronger than the company expected. It will build 40 million to 45 million iPhone 3Gs in the 12 months through August...
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Thursday, August 21, 2008 9:30 PM

How they boost income: 21-August-08

Blizzard Entertainment, creator of a string of best-selling, industry-shaping PC games including the world's most popular and profitable online game, World of Warcraft: 1. It makes fun games that are easy enough for casual players and deep enough...
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Tuesday, August 19, 2008 10:05 PM

How they boost income: 19-August-08

Hyundai and Kia, South Korean carmakers of the Hyundai Group: 1. They have spent billions to go upmarket: Hyundai's new Genesis sedan will start at $33,000. Kia's new Borrego midsize SUV will start at $31,745 2. They will not abandon its strength...
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Friday, August 15, 2008 8:00 PM

How they boost income: 15-August-08

Dell, computer maker: 1. It is trying to create a potent alliance among Apple's many rivals, from cell-phone makers and record labels to online music sites to persuade consumers to try new devices and services than Apple's iPod which is tied only...
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Thursday, August 14, 2008 9:00 PM

How they boost income: 14-August-08

Strauss Group, an Israeli coffee outfit: 1. It has boosted income in the past through cooperation (with Danone in yogurt; with Unilever in ice cream). 2. It ventured into the larger and fragmented wholesale roast and ground coffee market instead of the...
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Tuesday, August 12, 2008 9:51 PM

How they boost income: 12-August-08

Soho China, Hong Kong-listed commercial property developer: 1. It focuses on commercial mixed-use properties in Beijing that include retail space as well as integrated office and residential units. 2. It focuses on prime locations - particularly the city's...
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Sunday, August 10, 2008 5:06 PM

How they boost income: 09-August-08

McDonald's Corp., the world's largest restaurant company: 1. It introduced a discount menu selling double cheeseburgers for $1. It is promoting $1 sweet tea and sodas. It is offering snack-sized sandwiches. It coupled lower-priced foods with healthier...
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Thursday, August 07, 2008 10:00 PM

How they boost income: 07-August-08

JCPenney, the department store chain, which is among the older and better known stores in the U.S., but more associated with mothers than their teenage daughters: 1. It is trying to change perceptions. It introduced Dorm Life, a lineup of products for...
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Tuesday, August 05, 2008 10:46 PM

How they boost income: 05-August-08

Motorola Inc., which is losing customers to the iPhone and e-mail-equipped handsets from Nokia and Samsung: 1. It will split its money-losing mobile-phone business from its profitable and faster-growing broadband business, which makes cable-television...
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Monday, August 04, 2008 9:33 PM

How they boost income: 04-August-08

Ford Motor, U.S. Carmaker: 1. It has nearly caught up with Toyota Motor in quality. 2. It hired Toyota's marketing head in the U.S. 3. It sought the most forward-thinking and creative talent and put together a team of 20 handpicked copywriters, art...
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Friday, August 01, 2008 10:15 PM

How they boost income: 01-August-08

Monsanto, the leading producer of genetically modified, or biotech, seeds: 1. It shifted focus from agricultural chemical sales businesses to biotech seeds business. It focused on corn, soybeans, and cotton seeds and exited wheat 2. It changed the strategy...
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Thursday, July 31, 2008 7:40 PM

How they boost income: 31-July-08

Tribune Co., media group comprising eight newspapers, more than 50 Web sites, 25 television stations, the Chicago Cubs baseball team and real estate and other holdings, unsettled by companies abandoning newspaper ads at an accelerating pace because of...
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Wednesday, July 30, 2008 11:08 PM

How they boost income: 30-July-08

Tesco, the supermarket chain: 1. It aims to increase profits from its services (i.e. financial, telecommunications and internet services) from £400m to £1bn 2. It hired a new CEO for the services and a new head for the bank 3. It purchased Royal Bank...
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