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  • Weightless wired

    I have been buying and reading Wired magazine for at least 10 years now, and the January 2009 issue is probably the lightest and thinnest I have ever seen. I have no way of validating this, nor do I know whether it is the lightest and thinnest issue in the magazine's history.Wired, and Red Herring...
    Posted to A Daily Download (Weblog) Posted by Sukumar Ranganathan on 01-06-2009

  • Selling the Sizzle, the Insurance Way

    Happy New Year Folks. Sell the sizzle, not the steak - Elmer Wheeler This depression era sales aphorism seems to be the main inspiration behind many advertising campaigns in India. However, Jeremy Bullmore, a member of WPP's Advisory Board and a former Chairman of the Advertising Association feels...
    Posted to Simple Equation (Weblog) Posted by Harish Rao on 01-04-2009

  • This also happens in India

    My run-down Santro is shared between the elder son and me and being the good Indian mum, whenever he makes a request, I am quick to relinquish my chauffeur driven comfort and take an auto instead. Our office being right in the middle of Delhi's busy Connaught Place area, means getting an empty auto...
    Posted to On The Job (Weblog) Posted by Taru Bahl on 10-30-2008

  • Political Kiss-Up and Up

    Two separate but somewhat related news items caught my eye this weekend. One was about the Indian government, led by the Congress party, announcing several economic and aid packages with an eye toward key state elections ( read full story here ). The other story was on that Congress party has picked...
    Posted to A Romantic Realist (Weblog) Posted by Raju Narisetti on 10-04-2008

  • Love and Hate in Airtel Land

    Ever been in that interesting situation where you love a company's ad but don't quite like its products or services? That is the state of my relationship with Airtel. I have used Airtel as my mobile phone/blackberry/home wireless DSL service provider for just over two years now, ever since moving...
    Posted to A Romantic Realist (Weblog) Posted by Raju Narisetti on 08-15-2008
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