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  • How they boost income: 27-August-08

    Coca-Cola, beverage giant, which seemed to have lost its design savvy in the absence of consistent global design standards: 1. It is trying to boost income through the marketing mileage of good design. 2. Its design leaders are tirelessly advocating good design. 3. It has begun a review of the 350 brands...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-27-2008

  • How they boost income: 22-August-08

    Apple, converging technology company which launched its 3G iPhone this year: 1. It boosted its production plans when initial sales proved stronger than the company expected. It will build 40 million to 45 million iPhone 3Gs in the 12 months through August 2009 instead of the initial plan for 30 million...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-22-2008

  • How they control cost: 22-August-08

    Fresenius, the health-care company best known for its kidney dialysis products and services: It exploited the exchange rate (strong euro, weak dollar) to make a major acquisition - U.S. drugmaker APP Pharmaceuticals - for $3.7 billion. [Click here for full story at Businessweek.com] Purchases in weak...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-22-2008

  • How they boost income: 19-August-08

    Hyundai and Kia, South Korean carmakers of the Hyundai Group: 1. They have spent billions to go upmarket: Hyundai's new Genesis sedan will start at $33,000. Kia's new Borrego midsize SUV will start at $31,745 2. They will not abandon its strength in entry-level models 3. They are focused on fuel...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-19-2008

  • How they boost income: 15-August-08

    Dell, computer maker: 1. It is trying to create a potent alliance among Apple's many rivals, from cell-phone makers and record labels to online music sites to persuade consumers to try new devices and services than Apple's iPod which is tied only to its iTunes. 2. It will create a broad standard...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-15-2008

  • How they control cost: 15-August-08

    Lehman Brothers Holdings Inc., financial firm with exposure to the mortgage market collapse: 1. It is seeking to sell about $14 billion of its $40 billion in property related assets by the end of the year (it has a $29.4 billion commercial mortgage portfolio and $10.4 billion of property) 2. It has already...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-15-2008

  • How they control cost: 12-August-08

    Multinationals like Cisco, Motorola, General Electric, and Hewlett-Packard: They are increasing R&D initiatives in India because: a) The quality and experience of India's huge technical workforce is rising supplemented by an influx of returnees from the U.S., Britain, and Australia, many boasting...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-12-2008

  • How they control cost: 09-August-08

    Gap, apparel chain: 1. It has reduced inventory by a third 2. It has reduced the time it takes to move clothes from concept to rack from 12 to 9 months. 3. It has reduced TV ads [Click here for full story at Businessweek.com] Lower inventory + less time to market products = lower costs Less advertising...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-10-2008

  • How they boost income: 05-August-08

    Motorola Inc., which is losing customers to the iPhone and e-mail-equipped handsets from Nokia and Samsung: 1. It will split its money-losing mobile-phone business from its profitable and faster-growing broadband business, which makes cable-television set-top boxes and wireless-networking equipment to...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-05-2008

  • How they boost income: 04-August-08

    Ford Motor, U.S. Carmaker: 1. It has nearly caught up with Toyota Motor in quality. 2. It hired Toyota's marketing head in the U.S. 3. It sought the most forward-thinking and creative talent and put together a team of 20 handpicked copywriters, art directors, and Web-focused creative talent from...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-04-2008
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