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  • How they boost income: 27-August-08

    Coca-Cola, beverage giant, which seemed to have lost its design savvy in the absence of consistent global design standards: 1. It is trying to boost income through the marketing mileage of good design. 2. Its design leaders are tirelessly advocating good design. 3. It has begun a review of the 350 brands...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-27-2008

  • How they boost income: 23-August-08

    Baugur, the Icelandic retail investment group with strategic investments or controlling stakes in retailers, department stores, jewellery chains, womenswear chains, and fashion conglomerates: 1. It makes an overwhelming majority of its investments in food, department stores and fashion chains. 2. It...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-23-2008

  • How they boost income: 22-August-08

    Apple, converging technology company which launched its 3G iPhone this year: 1. It boosted its production plans when initial sales proved stronger than the company expected. It will build 40 million to 45 million iPhone 3Gs in the 12 months through August 2009 instead of the initial plan for 30 million...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-22-2008

  • How they boost income: 19-August-08

    Hyundai and Kia, South Korean carmakers of the Hyundai Group: 1. They have spent billions to go upmarket: Hyundai's new Genesis sedan will start at $33,000. Kia's new Borrego midsize SUV will start at $31,745 2. They will not abandon its strength in entry-level models 3. They are focused on fuel...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-19-2008

  • How they boost income: 15-August-08

    Dell, computer maker: 1. It is trying to create a potent alliance among Apple's many rivals, from cell-phone makers and record labels to online music sites to persuade consumers to try new devices and services than Apple's iPod which is tied only to its iTunes. 2. It will create a broad standard...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-15-2008

  • How they control cost: 15-August-08

    Lehman Brothers Holdings Inc., financial firm with exposure to the mortgage market collapse: 1. It is seeking to sell about $14 billion of its $40 billion in property related assets by the end of the year (it has a $29.4 billion commercial mortgage portfolio and $10.4 billion of property) 2. It has already...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-15-2008

  • How they boost income: 14-August-08

    Strauss Group, an Israeli coffee outfit: 1. It has boosted income in the past through cooperation (with Danone in yogurt; with Unilever in ice cream). 2. It ventured into the larger and fragmented wholesale roast and ground coffee market instead of the instant coffee market dominated by Nestle and Kraft...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-14-2008

  • How they boost income: 07-August-08

    JCPenney, the department store chain, which is among the older and better known stores in the U.S., but more associated with mothers than their teenage daughters: 1. It is trying to change perceptions. It introduced Dorm Life, a lineup of products for girls getting into college after school: 2. It is...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-07-2008

  • How they boost income: 04-August-08

    Ford Motor, U.S. Carmaker: 1. It has nearly caught up with Toyota Motor in quality. 2. It hired Toyota's marketing head in the U.S. 3. It sought the most forward-thinking and creative talent and put together a team of 20 handpicked copywriters, art directors, and Web-focused creative talent from...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-04-2008

  • How they boost income: 01-August-08

    Monsanto, the leading producer of genetically modified, or biotech, seeds: 1. It shifted focus from agricultural chemical sales businesses to biotech seeds business. It focused on corn, soybeans, and cotton seeds and exited wheat 2. It changed the strategy planning process from a yearly retreat to a...
    Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-01-2008
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