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How they boost income: 21-August-08

Blizzard Entertainment, creator of a string of best-selling, industry-shaping PC games including the world's most popular and profitable online game, World of Warcraft: 1. It makes fun games that are easy enough for casual players and deep enough to attract and hook hard-core players (Simple to learn...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-21-2008
How they boost income: 09-August-08

McDonald's Corp., the world's largest restaurant company: 1. It introduced a discount menu selling double cheeseburgers for $1. It is promoting $1 sweet tea and sodas. It is offering snack-sized sandwiches. It coupled lower-priced foods with healthier salads and chicken sandwiches. 2. It introduced...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-10-2008
How they boost income: 04-August-08

Ford Motor, U.S. Carmaker: 1. It has nearly caught up with Toyota Motor in quality. 2. It hired Toyota's marketing head in the U.S. 3. It sought the most forward-thinking and creative talent and put together a team of 20 handpicked copywriters, art directors, and Web-focused creative talent from...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 08-04-2008
How they boost income: 31-July-08

Tribune Co., media group comprising eight newspapers, more than 50 Web sites, 25 television stations, the Chicago Cubs baseball team and real estate and other holdings, unsettled by companies abandoning newspaper ads at an accelerating pace because of a souring economy and cheaper alternatives online...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 07-31-2008
How they control cost: 31-July-08

Tribune Co., media group comprising eight newspapers, more than 50 Web sites, 25 television stations, the Chicago Cubs baseball team and real estate and other holdings, unsettled by companies abandoning newspaper ads at an accelerating pace because of a souring economy and cheaper alternatives online...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 07-31-2008
How they boost income: 23-July-08

Hedge Funds: They borrowed almost 15 per cent, or about 550 million, of HBOS shares, which faced intense pressure from investors betting on the share price falling, and sold them to be able to buy them back cheaper. [Short sellers borrow shares they do not own and then sell them hoping to buy them back...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 07-23-2008
How they boost income: 09-July-08

Tullow Oil Plc, the U.K. explorer with the most licenses in Africa: 1. It is focusing on exploration in Uganda and Ghana 2. It will pump 70,000 to 72,000 barrels of oil and gas a day this year 3. It is bringing three drilling rigs to Ghana to explore the Jubilee field and the first will start oil production...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 07-09-2008
How they control cost: 09-July-08

Western publishers plagued by declining print readership and advertising as readers keep switching to online media: 1. Some like Orange County Register Communications outsource work to Indian companies like copyediting firm Mindworks directly 2. Others like Thomson Reuters do their outsourcing in-house...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 07-09-2008
How they boost income: 04-July-08

Viacom, media and entertainment content creator: 1. It is trying to prevent YouTube from having Viacom content on the YouTube site 2. It is arguing in its ongoing $1 billion copyright infringement suit against YouTube that a) YouTube wants illegal content to stay on the site since it potentially profits...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 07-05-2008
How they boost income: 03-July-08

Japanese carmakers are pushing ahead with plans for hybrids, electric cars, cleaner diesels, and even, fuel-cell vehicles: Toyota: 1. It aims to more than double hybrid sales, to 1 million a year. 2. It will roll out several new models: a Toyota and a Lexus that will sell only as hybrids; a lighter and...

Posted to Strategy Muse (Weblog) Posted by Sourav Mitra on 07-03-2008

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